How to do a Keyword Research for the Low Competition Opportunities?

keyword research

So you only created your brand-new website and you’re able to combat the market, but once you begin doing keyword research you realize that the competition is really wild. So how can you find the simplest keywords for you that also are those with the lowest competition that is what we’ll determine during this review.

Hey everyone! In this review I’ll show you 4 steps which will assist you find the best keywords that even have rock bottom competition. In fact we all know that doing keyword research is important for a business. But you actually got to be smart about the keywords you select because choosing enough low competition keywords will really assist you boost your website’s rank.


So let’s start with the first step which is building your initial keyword list (means which keyword research) to try to this, go to Organic Research. Enter a competitor’s name within the search bar and click”search”. What you’ll get as a result’s an inventory of keywords that your competitor’s website is currently ranking for in Google’s top 100 organic search results.


Keep in mind that you simply also can use filters to seek out keywords that are most relevant to your website. You’ll see here an example I made with the word”vegan”. In fact if you repeat this process with an extended list of competitors’domains. You’ll get a really big keyword list, and you’ll export all these results in an XLS file in order that you’ll keep all the results together. Just in case this was not enough.

I’m getting to show you an alternate with the Keyword Gap Tool using the Keyword Gap Tool. In fact, you’ll view unique keywords per domain and export your results even as you probably did for the Organic Research report. All you have to do is enter your website and for of your competitors. Then, within the filters tab you set either from “shared” to “all keywords”. Exporting also these results will give you a really good bird eye view of what is things in your market immediately.

Let’s advance with the second step which is expanding your keyword list how much you keyword research . Now I know what you want to be thinking: “Why within the world am I expanding this list which is already huge?!” Well, the solution is basically simple. It’ll make it easier later when we’ll revisit there to filter it right down to find the most accessible keywords for you. So just trust me  so as to try to this. You’ll attend the Keyword Magic Tool where you’ll find and reach the simplest long tail keywords for your project. 

You will be ready to find”phrase match” keywords. Which may be a list of expanded keyword phrases that include your queried term, but also you’ll find “related keywords”, which are phrases that are semantically associated with your queried term and should not share an equivalent phrasing but still offer you back similar results. And to top all of that, you will be able to check also the section “questions” where you’ll show all the keyword phrases that include a keyword question, like “who” “what”, “where”, “when”, “why” or “how”. Just let me expand a touch bit on this: to be ready to find exactly what are the customers pain and finding the questions associated with your queried term will make it. Such a lot easier to form great content that you simply will know already answers to a search intent.


Okay, we’re through with expanding lists now and that we can move onto step three. Which is discover high volume keywords with less competition. So if you’re watching this review you almost certainly know that the typical monthly search volume for a keyword shows you ways much potential traffic you’ll get to your website. Of course, though, we all know that the keywords with the highest-volume also are the foremost difficult ones to rank for due to the high competition. Therefore the solution to the present pickle is to undertake and find a balance between a keyword search volume and its competition level. To assist you with that SEMrush can are available handy with two main ways of filtering keywords: Keyword Difficulty and Competition Level.

So what are Keyword Difficulty and Competition Level. Keyword Difficulty is an estimation of how hard it might be to outrank the present website that are ranking for particular keywords in Google’s top spots. While Competition Level is the density of advertisers that are employing a particular keyword for his or her ads. I understand that this metric is typically mentioned competition in paid search,but I still think it are often somewhat representative of what’s happening also in the organic search.

So once you make your reports always confirm that in your files you’ve got two columns for these specific metrics. And now that I’ve explained to you what they’re you almost certainly must be asking yourself: “But how do I understand which are the simplest ones?” Well, I’ll offer you a few numbers that I hope will assist you mapped out that question: so about Keyword Difficulty, as a general rule, i might suggest you that a Keyword Difficulty which is above 80% is probably the foremost difficult to focus on for and that i wouldn’t suggest pursuing that.Keywords from 60 to 80 percent are average, which suggests that it won’t be impossible to rank for them but it also won’t be exactly a bit of cake.Keywords below 60% are the simplest ones to rank for but also the hardest to seek out.

Same goes for the Competition Level: if a keyword has a competition level of above 0.80 it means probably tons of advertisers are already using it or trying to rank for this keyword, which probably means the user features a transaction intent when trying to find that specific keyword. The keywords from 0.6 to 0.8 are average, which suggests that there is an average density of advertisers trying to rank for these ones, and therefore the ones below 0.60 are those with the smallest amount competition. 

This might mean two things: either they’re just not profitable, or tons of advertisers in your niche haven’t exactly understood the complete potential of those keywords. So might be a goldmine, could be not. So now we’re ready for the fourth step in our list which is filtering your master keyword list and finding low competition keywords. Start with a filter for Keyword Difficulty to only look at keywords with a KD score which is a smaller amount than 75. This may allow you to seek out some very high volume target keywords that won’t be impossible or extremely hard to rank for a fast thanks to estimate what are the simplest keywords, after you’ve got filtered what we’ve left even as I have shown you, is to place them inside the Keyword Manager. 


Within the Keyword Manager you can enter up to thousand keywords at a time, and you’ll create multiple lists. you’ll be ready to refresh the info on all of your selected keywords in a simple click in order that you will always have the freshest results to make your best strategy. And also you’ll look around advanced filters, this may help you understand specific metrics about your keywords and you will be ready to see if they trigger a feature snippet.

Feature snippets are huge for SEO and you ought to always note if one keywords, or tons of your keywords hopefully, can trigger one among these. Because if you write your content in the right way you would possibly be ready to take over the feature snippet together with your link.

So as we have seen keyword research is important for a business to thrive in the market but you actually got to be smart and choose carefully the keywords that you would like to focus on. So always remember to, first of all, believe your SEO and, second, follow these steps: check your competition and build your initial keyword list. Once you’ve done that, enrich this list with related keywords,phrase match keywords, and question.


Then, check your competition and therefore the keyword difficulty of your competitors. After you’ve implemented, do not forget to keep doing the research of low competition keywords regularly, and in fact track your rankings to ascertain if they’re growing have you ever ever done anything similar? What’s your process for low competition keywords research? Let me know in the comments below. If you want to try free trial Click Here.

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